PEDRO JOEL
CEO

Audacious and a true pioneer, Pedro Joel proved himself to be a visionary by continuously identifying new business opportunities, and always being one step ahead anticipating the market’s trends and movements.

With 12 years experience in the advertising and pharmaceutical marketing industry, he founded Float (amongst other companies), contributing with his vision to the progressive growth of the agency and its international expansion.

Pedro Joel is a compulsive traveler, a movie buff and a piano and jazz lover, and lives his life by the premise that the future is made by those who see the opportunities before they become obvious.

CARMEN BOTELHO
Creative Director & Strategic Planning

Carmen Botelho began her career in advertising in the consumption area, but has been on Float for the past 8 years, where she feels she can creatively express her curiosity for science.

Non-conformist by nature, she always tries unique strategies which demonstrate the agency’s knowledge in Health, its experience and placement.

JOANA BOTELHO
Account Director

With 16 years experience in pharmaceutical communication, Joana Botelho has worked with major national and international companies. She has believed from the very start in the utmost importance of knowing well each single client. Only through the understanding of their own philosophy can the agency truly be on the costumers’ side and meet their expectations.

Exciting novels captivate her as well as the fast pace of a good thriller or crime novel. She loves travelling, especially to the snow.

Joana Botelho considers that in order to achieve success you must act toward it.

WELLINGTON BRIQUES
Float Brasil

Physician and pharmaceutical industry executive with 20 years experience in multidisciplinary management.

Wellington was Vice President of Marketing Global (Wyeth), Global Marketing Director (Aventis), Marketing and Sales Director (Wyeth), Medical Director (Wyeth) and CEO (Biogen Idec), in several pharmaceutical, biotechnology and consulting companies related to Health.

He is a transatlantic sailor, a biker, photographer and inveterate traveler, who is pleased to start each new project as if it were the very first and only!

NICOLAS MATTERA
iFLOAT

With an academic background as a sociologist, it was by working as a graphic designer that Nicolas Mattera learnt the value of creativity to develop and communicate an idea, and especially the importance of teamwork.

In recent years, he has worked as an Account Director, both in Buenos Aires and in Madrid, in advertising agencies and online software development companies – mobile technologies.

Besides being a fanatic for new technologies, movies, good literature and especially travelling, Nicolas is the kind of person who prefers to listen, think and only then respond.